Tips for Translators: How to Increase Blog Traffic (II)

This article was written for the purpose of educating translators on how to increase blog traffic on their websites. From referring readers to your personal content and that of your colleagues to creating an RSS feed for your blog, we hope that the tips listed below will provide you with assistance in generating website traffic for your blog.

We live in an era where business transactions are conducted via the World Wide Web on a daily basis. The world of professional language services is not exempt from this postmodern method of earning a living. That said, it is necessary to familiarise oneself with techniques on how to increase blog traffic. This article offers several ideas and tips on how to generate website traffic for your blog. This is the second of a two-part series on the topic. The first article Tips for Translators: How to Increase Blog Traffic (I) was released a few weeks ago.

Refer readers to your content and that of your colleagues

One effective way to achieve targeted traffic for your blog is by sharing with your readers links that are neither spammy nor overused. This establishes your credibility with your audience and is helpful to readers who wish to know more about the topic. It can also help generate website traffic for your blog should your readers happen to stumble upon previous posts that they have not read before.

Referring readers to your content is also beneficial for other bloggers and site owners as website traffic is also driven to their blogs. In the same manner, search engines also receive a signal directing them to your previous posts.

Comment on blogs by your colleagues

Another way to attain targeted traffic for your blog is by discovering other blogs that also cover translation services.

One useful resource for this endeavour is FollowerWonk (discussed last week). When doing this, it is crucial that you be consistent with the name that you use and the URL you point back to when linking your blog.

Add real value by leaving interesting and substantial comments. In the process you will raise awareness, generate website traffic for your blog, and build backlinks.

Create an RSS feed using Feedburner

In order to attract a larger audience, you should enable subscriptions via feed and email.
Feedburner is a very useful tool which you can use to create an RSS feed. It is also possible to add a visible button anywhere in the post.

If you are using WordPress, it is really easy to burn a feed. There are many great plug-ins available for this platform too.

You can find out through trial and error which posts generate the most website traffic, and from there come up with similar content for your subscribers to enjoy.

Keep blogging

One of the things you need to remember when learning how to increase blog traffic is that it will not happen if you don’t regularly produce fresh content. Do not fret if the targeted traffic for your blog is not achieved immediately—attaining results takes time and will require effort and hard work on your part. The key is to be consistent and to invest time as you build your audience.

These are only a few of the many tips that can be applied in learning how to increase blog traffic. Feel free to leave a comment and share your own experiences about what methods you utilise to generate website traffic for your blog.

About Sergio Guillen Rodriguez

I’m a translator, copywriter, proofreader, and editor. My working languages are Spanish, Finnish, and English. Connect with me on Google+, LinkedIn, Twitter, and Facebook.

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Tips for Translators: How to Increase Blog Traffic (I)

Whether you have just recently launched your blog or have been maintaining one for years now, this article provides you with a few tips on how to increase blog traffic. From familiarising yourself with SEO techniques to gaining exposure via social networks, it is our hope that this article will help you generate more website traffic for your blog than you ever imagined.

Living in a world where technology has managed to penetrate virtually every sector of business, the world of freelancing and professional language services are certainly no exception. Having said that, it is absolutely necessary to educate oneself on how to generate website traffic for your blog if you wish to carry your business with you into the twenty-first century. This article offers advice and ideas for translators on how to increase blog traffic. This is the first of a two-part series on the topic. The second article will be released in a week.

Below are some tips on how to generate targeted traffic for your blog:

Write your content with SEO in mind

While search engine optimisation (SEO) may have a tainted reputation these days, it is only bad press and poor experiences that have made it so. Do not underestimate the power of SEO to help you generate website traffic and catapult your blog to success. Search engines place a high premium on SEO and writing your content with SEO in mind can help you attract targeted traffic for your blog.

Platforms such as WordPress, Drupal and Joomla make it particularly easy to utilise SEO techniques.

Some useful resources include:

• → Blogger’s Guide to SEO (from SEO Book)
• → The Beginner’s Guide to SEO (from SEOmoz)
• → WordPress Blog SEO Tutorial (from Yoast)

Get into the social networks

With the plethora of benefits that social networking provides, spreading the word effectively and efficiently about the professional services one offers is definitely one of the highlights. Social networks provide a convenient avenue for you to give your blog exposure, and therefore generate website traffic for your blog in the process.

• → Twitter has 465 million accounts.
• → Facebook has 850 million.
• → Google+ has nearly 100 million.
• → LinkedIn has over 130 million.

Services like FollowerWonk and FindPeopleonPlus allow you to find people that share similar interests to you.

You can share content that you find interesting; whether yours or your colleague’s.

On Twitter, you can use hashtags such as #xl8 (translate), #t9n (translation) and #l10n (localisation) to engage in conversations with other translators or with prospects. You can also post the URL of your blog and add the said hashtags to the tweet.

Sign up for a Google Analytics account

Google Analytics offers free membership and is helpful for finding top-notch sources of traffic. Here, you can discover which sources can bring in high-quality website traffic for your blog and concentrate on them.

Research your keywords whilst writing your articles

One fundamental tip to keep in mind when learning how to increase blog traffic is to perform thorough research on the correct keywords to use. In order to achieve targeted traffic for your blog, it is essential to use the specific terms and phrases your audience will be typing in the search field.

Google’s AdWords Keyword Tool is a free resource you can use to help generate website traffic for your blog. Experiment with it and find out which terms are the most popular with regard to the topic you will be blogging about.

Use the keywords you find in the title and the headline of your post, then proceed to write high-quality content on the topic.

These are only some of the tips you can use to help achieve targeted traffic for your blog. Feel free to share your experiences and some of your own tips to educate other translators on how to increase blog traffic.

About Sergio Guillen Rodriguez

I’m a translator, copywriter, proofreader, and editor. My working languages are Spanish, Finnish, and English. Connect with me on Google+, LinkedIn, Twitter, and Facebook.

• More Posts (25)

English to Spanish Keyword Translation

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